Pearl Shah
Account Executive
Client Partnerships, Multimedia Sales
01 Professional Summary
PS
I'm Pearl Shah, an advertising and multimedia sales professional at The Walt Disney Company. I've worked in New York City since 2012. With experience in roles on both the agency and sales sides, I've been able to build an understanding of what it takes and what is expected from each party in order to build successful campaigns and partnerships.
My greatest strengths are my resourcefulness, creativity, strategic thinking, and ability to communicate effectively with technical and business-focused audiences.
02 Clients + Projects
03 QSR: Pizza Hut Plan
Industry News
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91% of consumers say it is important or very important to feed their family fresh, healthy food right now
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53% of adults say purchasing takeout or delivery food is essential to the way they live
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All generations/markets prefer to order direct through a restaurant than through a 3rd party
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All generations/markets prefer drive through, but only 1-3% of restaurants have adapted to this
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QSR giants fared better than most during COVID-19, especially Pizza
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Sales are up this year compared to this time last year
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Restaurants say their customer base has significantly changed (75%+)
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Transition from COVID-19 to "New Normal"
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Subscriptions/Loyalty Programs
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Flexibility
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Adaptable Footprints
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Customer Collaboration
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Pizza Hut Media Spend
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2020 Q1-Q3: $47m
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Broadcast: $45m
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Digital: $964k (close to 50/50 split between display and video
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OOH: $185k
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Print: $9.6k
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Radio: $234k
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Pizza Hut DAS Overview
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100% upfront for multiple years
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Spend is $20mm+
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All nets, except Disney
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College Game Day sponsor
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25 Days of Christmas sponsor
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Pop Up Santa
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3-year relationship with Maria Taylor (included in CW spots)
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Extra Notes:
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NFL Official (but don't spend)
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NCAA Official
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Pizza Hut Priorities
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Messaging delivers on safety, dependability, & value
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Skew younger (Gen Z), male
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More digital, paid social
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Adapt to COVID-19!
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Plant-Based Pizza - Beyond Meat
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LTO/Loyalty Program (Hut Rewards)
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Curbside Pickup
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Customer Feedback
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Next Steps
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Create white space document for Pizza subcategory
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Collect category insights & research for Gen Z to determine areas of growth
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Reach increased by digital video data
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Segments available for targeting
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Expand on NFL with digital video/social opportunities surrounding the Draft & MNF
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NFL Draft Prospect Highlights, IG Story Day 1, Snap Brand Segments
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Set meeting with George Felix (CMO) & team
Tim Dettro
VP, Media Solutions & Disney Corporate Alliance
Pearl has been a great partner to Media Solutions and the Disney Corporate Alliance teams. Her collaboration and ability to
implement Media amplifications to Park, Consumer Products and Studio IP has been a valuable resource to the Company!
Jess Hollander
Account Executive, Client Partnerships
Our working relationship over the past 2 years has been nothing but the best experience—Pearl is incredibly smart, strategic and fun to work with. I have always been able to rely on her insight, partnership and ability to help lead my accounts forward.
Billy Haubrich
Sr. Manager, Learning & Development
I’ve had the distinct pleasure of working with Pearl Shah for three years and have enjoyed every single day. Pearl is intelligent, forward-thinking, creative, analytical, and collaborative. Most importantly, Pearl is kind and treats everyone with respect. She always goes above and beyond and makes everyone around her a better employee and person. For example, Pearl was one of the first to sign up to become a mentor in our Onboarding Buddy Program, which helps to welcome new hires into the Disney Ad Sales organization. Additionally, Pearl has stepped up to lead our Excel 101 training sessions, given she’s an expert in that field. Overall, she’s always willing to help others grow both personally and professionally. She would be a valuable asset to any team!
Chip LeGrand
Account Executive, Client Partnerships
Over the last two years, Pearl has become an indispensable member of our Financial Services team. Entrusted to handle accounts of her own, including Chase a Corporate Alliance partner, Pearl has excelled at building relationships ground up. Even with a full workload on the Category team, Pearl also is the transactional multi-media AE on a list of independent agencies in the Midwest. Last year she increased billing by almost double, to over $10MM. Seizing on the momentum, Pearl also got an offer on the Rose Bowl from Marathon Petroleum, which the company leveraged with CapOne.
Pearl is fun and friendly, with deep connections throughout DAS. She also is strategic and creative, serving her well for a long career at Disney. Having spent time on the road with Pearl, she can handle any situation.
In the end we need to continue to foster talent at the Walt Disney Company. As much as we will be losing a core strength of our team, she is ready and prepared for the next step in her career.